Earn a professional certificate in a high-growth career field

About this Professional Certificate

Prepare for a new career in the high-growth fields of digital marketing and e-commerce, in under six months, no experience or degree required. Businesses need digital marketing and e-commerce talent more than ever before; 86% of business leaders report that digital commerce will be the most important route to growth.

Throughout this program, you will gain in-demand skills that prepare you for an entry-level job and learn how to use tools and platforms like Canva, Constant Contact, Google Ads, Google Analytics, Hootsuite, HubSpot, Mailchimp, Shopify, and Twitter. You will learn from subject-matter experts at Google and have a chance to build your own portfolio with projects like customer personas and social media calendars to show to potential employers.

75% of Google Career Certificate graduates in the US report seeing a positive impact on their career within six months.

Courses in this Professional Certificate:

Course 1: Foundations of Digital Marketing and E-commerce

This is the first of seven courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: – Define the fields of digital marketing and e-commerce – Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) – Summarize how this program will help prepare you for a career in digital marketing and e-commerce – Identify the roles and functions that digital marketing and e-commerce play within an organization – Understand the customer journey and the function of journey maps – Explain the concept of a marketing funnel – Understand the elements and goals of a digital marketing and e-commerce strategy.

Course 2: Attract and Engage Customers with Digital Marketing

Attract and Engage Customers with Digital Marketing is the second of seven courses in the Google Digital Marketing & E-commerce Certificate. In this course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You’ll learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you’ll be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people’s interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: – Identify customer personas and build your target audience – Describe the marketing funnel’s purpose and benefits – Know how to increase your conversion rate – Explain the purpose of SEO and the essential SEO terms to know – Use Google Search Console and its reports to monitor a site’s presence in Google Search results – Recognize the benefits of SEM and why to do it – Understand the fundamentals of Google Ads and targeting audiences.

Course 3: Attract and Engage Customers with Digital Marketing

From Likes to Leads: Interact with Customers Online is the third of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will help you develop social media marketing strategies. Social media is a key digital marketing channel for many businesses because of the large number of people who use social platforms to socialize, interact with businesses, and share content. No digital marketing strategy is complete without an online brand presence where customers can engage with a brand. In this course you’ll explore social media platforms and identify which platform is the most appropriate for specific business needs. You’ll learn how to create content for social media using graphic design principles for marketers and learn how to manage a social media presence. In addition you’ll set goals and success metrics for social media ads. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: – Identify the five core pillars of social media marketing: strategy, planning and publishing, listening and engagement, analytics and reporting, and advertising – Determine how to choose social media platforms for a campaign – Understand how to boost engagement on social media – Learn how to write, design, and repurpose engaging content for social media – Recognize how to use the data gathered from social media analytics as a decision-making tool – Learn best practices for presenting a social media report – Achieve specific marketing goals through the use of paid social media.

Course 4: Thinking Outside the Inbox: Email Marketing

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: – Write effective preview text and subject lines using best practices – Create email marketing automation and workflows – Build and maintain email lists – Write effective email copy – Conduct contact management and list segmentation – Employ best practices to handle personally identifiable information, or PII, and user data safely – Measure and analyze email campaign results.

Course 5: Assess for Success: Marketing Analytics and Measurement

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign’s success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: – Plan and allocate the spending of marketing budgets – Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns – Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance – Describe how to determine the return on investment (ROl) or return on ad spend (ROAS) of a marketing project – Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign – Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared – Create charts in spreadsheets for visualization of metrics.

Course 6: Make the Sale: Build, Launch and Manage E-commerce Stores

Make the Sale: Build, Launch, and Manage E-commerce Stores is the sixth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores how businesses and individuals sell products online, including using popular platforms like Shopify. You’ll go through the process of creating a mock e-commerce store. To do this, you’ll build a Shopify store, add the necessary information, and create product listings. You’ll explore how to reach customers online through e-commerce customer outreach methods like advertisements and campaigns. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be ready to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: – Understand essential e-commerce strategies and practices – Explain how to conduct market research and product research – Set up a mock e-commerce store using Shopify – Use Google Ads to engage e-commerce customers – Explain how trends and seasonality affect e-commerce businesses – Use best practices to create an engaging customer experience online – Describe the order fulfillment process through checkout, point of sale (POS), shipping, and delivery. – Optimize a checkout flow for customers.

Course 7: Satisfaction Guaranteed: Develop Customer Loyalty Online

You made it! Satisfaction Guaranteed: Develop Customer Loyalty Online is the seventh and final course in the Google Digital Marketing & E-commerce Certificate. In this course, you’ll explore strategies for building customer loyalty in e-commerce. You’ll also explore specific tools to develop and maintain client relationships. At the end of the course you’ll work through a scenario that demonstrates your ability to deliver a successful e-commerce strategy. Finally, you’ll wrap up the course by building professional development skills. We encourage you to complete courses 1-6 before beginning this course because they provide the foundation necessary to complete the activities at the end of this course. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be prepared to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: – Identify common strategies for building customer loyalty in e-commerce – Understand how to successfully manage client relationships and measure satisfaction – Monitor an e-commerce store’s performance – Update an e-commerce store based on data – Complete a portfolio scenario to prepare for job interviews – Find, apply for, and prepare for interviews and jobs – Put together a portfolio and/or resume to present to employers.

About this Professional Certificate

Prepare for a career in the high-growth field of IT, no experience or degree required. Get professional training designed by Google and get on the fast-track to a competitively paid job. There are 340,500 U.S. job openings in IT and a $50,800 average entry level salary in IT support.’

Over 5 courses, learn in-demand skills that prepare you for an entry-level job. At under 10 hours per week, you can complete the certificate in less than 6 months. Upon completion, you can directly apply for jobs with Google and over 130 U.S. employers, including walmart, Best Buy, and Astreya.

75% of Google Career Certificate Graduates in the United States report an improvement in their career trajectory (e.g. new job or career, promotion or raise) within 6 months of certificate completion?

This program also prepares you for the CompTIA A+ exams, the industry standard certification for IT-you’ll eam a dual credential when you complete both.

This program is ACE@ approved-when you complete. you can earn up to 12 college credits. the equivalent of 4 associate degree-level courses.

Courses in this Professional Certificate:

Course 1: Technical Support Fundamentals

This course is the first of a series that aims to prepare you for a role as an entry-level IT Support Specialist. In this course, you’ll be introduced to the world of Information Technology, or IT. You’ll learn about the different facets of Information Technology, like computer hardware, the Internet. computer software, troubleshooting, and customer service. This course covers a wide variety of topics in IT that are designed to give you an overview of what’s to come in this certificate program.

By the end of this course, youll be able to:

• understand how the binary system works.
• assemble a computer from scratch.
• choose and install an operating system on a computer.
• understand what the Internet is, how it works, and the impact it has in the modern world.
• learn how applications are created and how they work under the hood of a computer.
• utilize common problem-solving methodologies and soft skills in an Information Technology setting.

Course 2: The Bits and Bytes of Computer Networking

This course is designed to provide a full overview of computer networking. We’ll cover everything from the fundamentals of modern networking technologies and protocols to an overview of the cloud to practical applications and network troubleshooting.

By the end of this course, youll be able to:

• describe computer networks in terms of a five-layer model
• understand all of the standard protocols involved with TCP/IP communications
• grasp powerful network troubleshooting tools and techniques
• learn network services like DNS and DHCP that help make computer networks run
• understand cloud computing, everything as a service, and cloud storage

Course 3: Operating Systems and You: Becoming A Power User

In this course – through a combination of video lectures, demonstrations, and hands-on practice – youll leam about the main components of an operating system and how to perform critical tasks like managing software and users, and configuring hardware.

By the end of this course, youll be able to:

• navigate the Windows and Linux filesystems using a graphical user interface and command line interpreter
• set up users, groups, and permissions for account access
• install, configure, and remove software on the Windows and Linux operating systems
• configure disk partitions and filesystems
• understand how system processes work and how to manage them
• work with system logs and remote connection tools
• utilize operating system knowledge to troubleshoot common issues in an IT Support Specialist role

Course 4: System Administration and IT Infrastructure Services

This course will transition you from working on a single computer to an entire fleet. Systems administration is the field of IT that’s responsible for maintaining reliable computers systems in a multi-user environment. in this course, you’ll leam about the infrastructure services that keep all organizations, big and small, up and running. Well deep dive on cloud so that youll understand everything from typical cloud infrastructure setups to how to manage cloud resources. You’ll also learn how to manage and configure servers and how to use industry tools to manage computers, user information, and user productivity. Finally, you’ll leam how to recover your organization’s IT infrastructure in the event of a disaster.

By the end of this course, youll be able to:

• utilize best practices for choosing hardware, vendors, and services for your organization,
• understand how the most common infrastructure services that keep an organization running work, and how to manage infrastructure servers,
• understand how to make the most of the cloud for your organization,
• manage an organization’s computers and users using the directory services, Active Directory, and OpenLDAP,
• choose and manage the tools that your organization will use,
• backup your organization’s data and know how to recover your IT infrastructure in the case of a disaster,
• utilize systems administration knowledge to plan and improve processes for IT environments.

Course 5: IT Security: Defense against the digital dark arts

This course covers a wide variety of IT security concepts, tools, and best practices. It introduces threats and attacks and the many ways they can show up. We’ll give you some background of encryption algorithms and how they’re used to safeguard data. Then, we’ll dive into the three As of information security: authentication, authorization, and accounting. Well also cover network security solutions, ranging from firewalls to Wifi encryption options. The course is rounded out by putting all these elements together into a multi-layered, in-depth security architecture, followed by recommendations on how to integrate a culture of security into your organization or team.

By the end of this course, youll be able to:

• how various encryption algorithms and techniques work as well as their benefits and limitations,
• various authentication systems and types,
• the difference between authentication and authorization,
• how to evaluate potential risks and recommend ways to reduce risk,
• best practices for securing a network,
• how to help others to grasp security concepts and protect themselves.

About this Professional Certificate

Prepare for a new career in the high-growth fleld of project management, no experience or degree required.

Get professional training designed by Google and get on the fastrack to a competitively paid job.

Project managers are natural problem-solvers. They set the plan and guide teammates, and manage changes, risks, and stakeholders.
Over 6 courses, gain in-demand skills that will prepare you for an entry-level job. Learn from Google employees whose foundations in project management served as launchpads for their on careers.

This program qualifies you for over 100 hours of project management education, which helps prepare you for Project Management Institute Certifications like the globally-recognized Certified Associate in Project.

75% of Google Career Certificate Graduates in the United States report an improvement in their career trajectory (e.g. new job or career, promotion or raise) within 6 months of certificate completion?

Courses in this Professional Certificate:

Course 1: Foundations Of Project Management

This course is the first in a serles of six to equip you with the skills you need to apply to introductory-level roles in project management.
Project managers play a key role in leading, planning and implementing critical projects to help their organizations succeed. In this course, you’ll discover foundational project management terminology and gain a deeper understanding of the role and responsibilities of a project manager. We’ll also introduce you to the kinds of jobs you might pursue after completing this program. Throughout the program, you’ll learn from current Google project managers, who can provide you with a multi-dimensional educational experience that will help you build your skills for on-the job application. Learners who complete this program should be equipped to apply for introductory-level jobs as project managers. No previous experience is necessary.

By the end of this course. you will be able to:

• Define project management and describe what constitutes a project.
• Explore project management roles and responsibilities across a variety of industries.
• Detail the core skills that help a project manager be successful.
• Describe the life cycle of a project and explain the significance of each phase.
• Compare different program management methodologles and approaches and determine which is most effective for a given project.
• Define organizational structure and culture and explain how it impacts project management.
• Define change management and describe the role of the project manager in the process.

Course 2: Project Initiation: Starting a Successful Project

This is the second course in the Google Project Management Certificate program. This course will show you how to set a project up for success in the first phase of the project life cycle: the project initiation phase. In exploring the key components of this phase. youll learn how to define and manage project goals, deliverables, scope, and success criteria. You’ll discover how to use tools and templates like stakeholder analysis grids and project charters to help you set project expectations and communicate roles and responsibilities. Current Google project managers will continue to instruct and provide you with hands-on approaches for accomplishing these tasks while showing you the best project management tools and resources for the job at hand. Learners who complete this program should be equipped to apply for introductory-level jobs as project managers. No previous experience is necessary.

By the end of this course, you will be able to:

• Understand the significance of the project initiation phase of the project life cycle,
• Describe the key components of the project initiation phase,
• Determine a project’s benefits and costs,
• Define and create measurable project goals and deliverables,
• Define project scope and differentiate among tasks that are in-scope and out-of-scope,
• Understand how to manage scope creep to avoid impacting project goals,
• Define and measure a project’s success criteria,
• Complete a stakeholder analysis and explain its significance,
• Utilize RACI charts to define and communicate project team member responsibilities,
• Understand the key components of project charters and develop a profect charter for project I Initiation,
• Evaluate various project management tools to meet project needs.

Course 3: Project Planning: Putting It All Together

This is the third course in the Google Project Management Certificate program. This course will explore how to map out a project in the second phase of the project life cycle: the project planning phase. You will examine the key components of a project plan, how to make accurate time estimates, and how to set milestones. Next. you will learn how to build and manage a budget and how the procurement processes work. Then, you will discover tools that can help you identify and manage different types of risk and how to use a risk management plan to communicate and resolve risks. Finally, you will explore how to draft and manage a communication plan and how to organize project documentation. Current Google project managers will continue to instruct and provide you with hands-on approaches for accomplishing these tasks while showing you the best project management tools and resources for the job at hand. Learners who complete this program should be equipped to apply for introductory-level jobs as project managers. No previous experience is necessary.

By the end of this course, you will be able to:

• Describe the components of the project planning phase and their significance,
• Explain why milestones are important and how to set them,
• Make accurate time estimates and describe techniques for acquiring them from team members,
• identity tools and best practices to build a project plan and risk management plan,
• Describe how to estimate, track and maintain a budget,
• Explain the procurement process and identify key procurement documentation,
• Draft a communication plan and explain how to manage it,
• Explain why milestones are important and how to set them,
• Explain why a project plan is necessary and what components it contains,
• Make accurate time estimates and describe techniques for acquiring them from team members.

Course 4: Project Execution: Running the Project

This is the fourth course in the Google Project Management Certificate program. This course will delve into the execution and closing phases of the project life cycle. You will learn what aspects of a project to track and how to track them. You will also learn how to effectively manage and communicate changes. dependencies. and risks. As you explore quality management. you will learn how to measure customer satisfaction and implement continuous improvement and process improvement techniques. Next, you will examine how to prioritize data, how to use data to inform your decision-making, and how to effectively present that data. Then, you will strengthen your leadership skills as you study the stages of team development and how to manage team dynamics. After that, you will discover tools that provide effective project team communication, how to organize and facilitate meetings, and how to effectively communicate project status updates. Finally. you will examine the steps of the project closing process and how to create and share project closing documentation. Current Google project managers will continue to instruct and provide you with hands-on approaches for accomplishing these tasks while showing you the best project management tools and resources for the job at hand. Learners who complete this program should be equipped to apply for introductory-level jobs as project managers. No previous experience is necessary.

By the end of this course, you will be able to:

• Identify what aspects of a project to track and compare different tracking methods,
• Discuss how to effectively manage and communicate changes, dependencies, and risks,
• Explain the key guality management concepts of quality standards, quality planning, quality assurance, and quality control,
• Describe how to create continuous improvement and process improvement and how to measure customer satisfaction,
• Explain the purpose of a retrospective and describe how to conduct one,
• Demonstrate how to prioritize and analyze data and how to communicate a project’s data-informed story,
• Identify tools that provide effective project team communication and exolore best practices for communicating project status updates,
• Describe the steps of the closing process for stakeholders. the project team. and project managers.

Course 5: Agile Project Management

This is the fifth course in the Google Project Management Certificate program. This course will explore the history, approach, and philosophy of Agile project management, including the Scrum framework. You will learn how to differentiate and blend Agile and other project management approaches. As you progress through the course. you will learn more about Scrum, exploring its pillars and values and comparing essential Scrum team roles. You will discover how to build, manage, and refine a product backlog, implement Agile’s value. driven delivery strategies, and define a value roadmap. You will also learn strategies to erectively organize the rive important Scrum
events for a Scrum team, introduce an Agile or scrum approach to an organization, and coach an Agile team. Finally, you will learn how to search for and land opportunities in Agile roles. Current Google project managers will continue to instruct and provide you with the hands-on approaches, tools, and resources to meet your goals. Learners who complete this program should be equipped to apply for Introductory-level jobs as project managers. No previous experience is necessary.

By the end of this course, you will be able to:

• Explain the Agile project management approach and philosophy, including values and principles.
• Explain the pillars of Scrum and how they support Scrum values
•  Identify and compare the essential roles in a Scrum team and what makes them effective,
• Build and manage a Product Backlog and perform Backlog Refinement,
• Describe the five important Scrum events and how to set up each event for a Scrum team,
• Implement Agile’s value-driven delivery strategies and define a value roadmap,
• Explain how to coach an Agile team and help them overcome challenges,
• Conduct a job search for an Agile role and learn how to succeed in your interview.

Course 6: Capstone: Applying Project Management in the Real World

In this final, capstone course of the Google Project Management Certificate, you will practice applying the project management knowledge and skills you have learned so far. we encourage learners to complete Courses 1-5 before beginning the final course. as they provide the foundation necessary to complete the activities in this course. As you progress through this course, you will observe” a project manager in a real-world scenario and complete dozens of hands.on activitles. You will: – analyze project documents to identify project requirements and evaluate stakeholders – complete a project charter and use it as a tool to align project scope and goals among stakeholders – identify tasks and milestones and document and prioritize them in a project plan – define quality management standards and explore how to effectively share qualitative data – demonstrate your project’s impact through effective reporting By the end of this course, you will have developed a portfolio of project management artifacts that will demonstrate the skills you have learned throughout the entire program, such as your ability to manage stakeholders and teams, organize plans, and communicate project detalls. These artifacts can exhibit your career readiness when applying for jobs in the field. To further prepare you to interview for project management jobs. you will reflect on past projects, develop an “elevator pitch,” and anticipate common interview questions. Current Google project managers will continue to instruct and provide you with the strategies. tools. and resources to meet your goals. After completing this program. you should be equipped to apply for introductory-level jobs as a project manager. You will also have the opportunity to claim a certification of completion badge that will be recognizable to employers.

About this Professional Certificate

Prepare for a career in the high-growth field of UX design, no experience or degree required. With professional training designed by Google, get on the fast-track to a competitively paid job.
User experience (UX) designers focus on the interaction that users have with products, like websites, apps, and physical objects. They make those everyday interactions useful, enjoyable, and accessible.
Over 7 courses, gain in-demand skills that will prepare you for an entry-level job. At under 10 hours per week, you can complete the certificate in less than 6 months.
You will create designs on paper and in digital design tools like Figma and Adobe XD. By the end of the certificate program, you will have a professional UX portfolio that includes three end-to-end projects, so that you’re ready to apply for jobs.

75% of Google Career Certificate Graduates in the United States report an improvement in their career trajectory (e.g. new job or career, promotion or raise) within 6 months of certificate completion?

Courses in this Professional Certificate:

Course 1: Foundations of User Experience (UX) Design

Foundations of User Experience (UX) Design is the first of a series of seven courses that will equip you with the skills needed to apply to entry-level jobs in user experience design. UX designers focus on the interactions that people have with products like websites, mobile apps, and physical objects. UX designers make those everyday interactions usable, enjoyable, and accessible. The role of an entry-level UX designer might include empathizing with users, defining their pain points, coming up with ideas for design solutions, creating wireframes, prototypes, and mockups, and testing designs to get feedback. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. No previous experience is necessary.

By the end of this course, you will be able to:

• Define the field of UX and explain why it’s important for consumers and businesses.
• Understand foundational concepts in UX design, such as user-centered design, the design process, accessibility, and equity-focused design.
• Identify the factors that contribute to great user experience design.
• Review common job responsibilities of entry-level UX designers and teams that they work with.
• Explore job opportunities and career paths within the field of user experience.
• Explain why design sprints are an important and useful part of a UX designer’s work.
• Start to create an online portfolio where you can showcase your upcoming work.
• Join and participate in online UX communities.

Course 2: Start the UX Design Process: Empathize, Define, and Ideate

Start the UX design process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers. No previous experience is necessary.

By the end of this course, you will be able to:

• Describe common UX research methods.
• Empathize with users to understand their needs and pain points.
• Create empathy maps, personas, user stories, and user journey maps to understand user needs.
• Develop problem statements to define user needs.
• Generate ideas for possible solutions to user problems. –
• Conduct competitive audits.
• Identify and account for biases in UX research.
• Start designing a mobile app, a new project to include in your professional UX portfolio.

Course 3: Build Wireframes and Low-Fidelity Prototypes

Build Wireframes and Low-Fidelity Prototypes is the third course in a certificate program that will equip you with the skills you need to apply to entry-level jobs in user experience (UX) design. In this course, you’ll continue to design a mobile app for your professional UX portfolio. You’ll start by creating storyboards and getting familiar with the basics of drawing. Then, you’ll create paper wireframes and digital wireframes using the design tool Figma. You’ll also create a paper prototype and a digital low-fidelity prototype in Figma. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers.

By the end of this course, you will be able to:

• Develop a goal statement.
• Create two types of storyboards: big picture and close-up.
• Understand the difference between low-fidelity and high-fidelity design.
• Apply the basics of drawing.
• Apply the principles of information architecture to organize a mobile app.
• Create paper wireframes for a mobile app design.
• Develop digital wireframes in the design tool Figma.
• Build a paper prototype to add interactivity to designs.
• Design a low-fidelity prototype in Figma.
• Recognize implicit bias and deceptive patterns in design.
• Continue to design a mobile app to include in your professional portfolio. To be successful in this course, you should complete the previous two courses in this certificate program, or have an ability to conduct user research to inform the creation of empathy maps, personas, user stories, user journey maps, problem statements, andvalue propositions. You will also need paper and a pen or pencil.

Course 4: Conduct UX Research and Test Early Concepts

Conduct UX Research and Test Early Concepts is the fourth course in a certificate program that will equip you with the skills you need to apply to entry-level jobs in user experience (UX) design. In this course, you will learn how to plan and conduct a usability study to gather feedback about designs. Then, you will modify your low-fidelity designs based on insights from your research. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers.

By the end of this course, you will be able to:

• Plan a UX research study, including the project background, research goals, research questions, Key Performance Indicators, methodology, participants, and script.
• Explain the importance of respecting privacy and user data.
• Conduct a moderated and unmoderated usability study.
• Take notes during a usability study.
• Create affinity diagrams to group and analyze data.
• Synthesize observations from research and come up with insights.
• Develop persuasive presentation skills to share research insights.
• Modify low-fidelity designs based on research insights.
• Continue to design a mobile app to include in your professional portfolio. To be successful in this course, you should complete the previous three courses in the certificate program. Or, you need to have an ability to conduct user research to inform the creation of empathy maps, personas, user stories, user journey maps, problem statements, and value propositions; as well as an ability to create wireframes and low-fidelity prototypes on paper and in Figma.

Course 5: Create High-Fidelity Designs and Prototypes in Figma

Create High-Fidelity Designs and Prototypes in Figma is the fifth course in a certificate program that will equip you with the skills you need to apply to entry-level jobs in user experience (UX) design. In this course, you will follow step-by-step tutorials to learn how to create high-fidelity designs, called mockups, in Figma, a popular design tool. Then, you’ll turn those designs into an interactive prototype that works like a finished product. You’ll conduct research to collect feedback about your designs and make improvements. Finally, you’ll learn how to share your designs with development teams and highlight your work in your professional UX portfolio. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers.

By the end of this course, you will be able to:

• Build mockups and high-fidelity prototypes in Figma.
• Define and apply common visual design elements and principles.
• Demonstrate how design systems can be used to organize, standardize, and enhance designs. –
• Understand the role of design critique sessions and feedback while iterating on designs.
• Learn how to hand off finished design projects to engineering teams.
• Complete mobile app designs to include in a professional UX portfolio. This course is suitable for beginner-level UX designers who have completed the previous four courses of the Google UX Design Certificate. Alternatively, learners who have not completed the previous courses should have a strong understanding of the design process, how to create low fidelity designs on paper and in Figma, and how to conduct usability studies.

Course 6: Create High-Fidelity Designs and Prototypes in Figma

Create High-Fidelity Designs and Prototypes in Figma is the fifth course in a certificate program that will equip you with the skills you need to apply to entry-level jobs in user experience (UX) design. In this course, you will follow step-by-step tutorials to learn how to create high-fidelity designs, called mockups, in Figma, a popular design tool. Then, you’ll turn those designs into an interactive prototype that works like a finished product. You’ll conduct research to collect feedback about your designs and make improvements. Finally, you’ll learn how to share your designs with development teams and highlight your work in your professional UX portfolio. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers.

By the end of this course, you will be able to:

• Build mockups and high-fidelity prototypes in Figma.
• Define and apply common visual design elements and principles.
• Demonstrate how design systems can be used to organize, standardize, and enhance designs. –
• Understand the role of design critique sessions and feedback while iterating on designs.
• Learn how to hand off finished design projects to engineering teams.
• Complete mobile app designs to include in a professional UX portfolio. This course is suitable for beginner-level UX designers who have completed the previous four courses of the Google UX Design Certificate. Alternatively, learners who have not completed the previous courses should have a strong understanding of the design process, how to create low fidelity designs on paper and in Figma, and how to conduct usability studies.

Course 6: Responsive Web Design in Adobe XD

Responsive Web Design in Adobe XD is the sixth course in a program that will equip you with the skills you need to apply to entry-level jobs in user experience (UX) design. In this course, you will design a responsive website using Adobe XD, a popular design tool. You will complete the design process from beginning to end: empathizing with users, defining their pain points, coming up with ideas for design solutions, creating wireframes and prototypes, and testing designs to get feedback. By the end of this course, you will have a new design project to include in your professional UX portfolio. In addition, you’ll learn how to search for entry-level UX design jobs, create a resume that highlights your skills and accomplishments, and build your professional portfolio website. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers.

By the end of this course, you will be able to:

• Apply each step of the UX design process (empathize, define, ideate, prototype, test) to create a responsive website.
• Develop designs in a popular design tool, Adobe XD.
• Plan information architecture and create sitemaps for website designs.
• Apply common layouts for web pages.
• Plan and conduct a usability study to gather feedback about designs.
• Iterate on designs based on research insights.
• Work with design systems in Adobe XD.
• Add a new design project to your professional UX portfolio.
• [Optional] Create or update a UX-focused resume.
• [Optional] Learn how to search for and apply to introductory-level jobs in the field of UX. This course is suitable for beginner-level UX designers who have completed the previous five courses of the Google UX Design Certificate.
• Alternatively, learners need to have a strong foundational understanding of the design process; experience creating wireframes, mockups, and prototypes; and the ability to conduct usability studies. No previous experience with Adobe XD is required.

Course 7: Design a User Experience for Social Good & Prepare for Jobs

Design a User Experience for Social Good and Prepare for Jobs is the seventh and final course in a program that will equip you with the skills you need to become an entry-level UX designer. In this course, you will design a dedicated mobile app and a responsive website focused on social good. You will showcase all that you’ve learned during the certificate program to complete the design process from beginning to end: empathizing with users, defining their pain points, coming up with ideas for design solutions, creating wireframes and prototypes, and testing designs to get feedback. By the end of this course, you will have a new cross-platform design project to include in your professional UX portfolio. This course will also prepare you to land your first job as a UX designer. You’ll learn how to interview for entry-level UX design positions. You’ll get tips from Googlers based on their own interview experiences and their unique perspectives as hiring managers. And, you’ll polish the professional UX portfolio you’ve been building throughout the program so that it’s ready for job applications. Current UX designers and researchers at Google will serve as your instructors, and you will complete hands-on activities that simulate real-world UX design scenarios. Learners who complete the seven courses in this certificate program should be equipped to apply for entry-level jobs as UX designers.

By the end of this course, you will be able to:

• Apply each step of the UX design process (empathize, define, ideate, prototype, test) to create designs focused on social good.
• Identify the differences between dedicated mobile apps and responsive web apps.
• Understand progressive enhancement and graceful degradation approaches for designing across devices.
• Build wireframes, mockups, and low-fidelity and high-fidelity prototypes in Figma or Adobe XD.
• Add a new design project to your professional UX portfolio.
• Prepare your portfolio of design work for job applications.
• Interview for an entry-level UX design job.
• Determine if freelance design work is a good career fit for you. This course is suitable for beginner-level UX designers who have completed the previous six courses of the Google UX Design Certificate.